منابع مشابه
Misplaced marketing Imitation as the sincerest form of ignorance
Purpose – This paper aims to note the imitation of apparently successful advertising as a replacement for thought by too many advertisers, misapplying the tactics of what seem to be past successes by other companies to current situations, sometimes not even attempting to find insight relevant to the current advertising situation. Imitation of what may be lucky accidents has become a tool for im...
متن کاملMimicry and the Market: Adoption of a New Organizational Form
This paper investigates institutional changes in the Dutch accounting industry during the period 1925-1990. While all firms were composed of partners only before 1925, some among them began to partition professional accountants into partners and associates (PAform) and the PA-form became a dominant form. We suggest that the institutional change was the result of an interaction between selection...
متن کاملThe Negative Effects of Praise and Flattery
An experiment examines the claims that players are (1) susceptible to flattery and praise from a video game, (2) that the effects are similar to flattery and praise from humans and (3) that flattery and praise can impair a player's performance. In two playsessions participants (N = 42) were asked to play a casual video game. Half of the participants were only exposed to the original game sounds...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Cell Host & Microbe
سال: 2008
ISSN: 1931-3128
DOI: 10.1016/j.chom.2008.10.006